This is a 3-piece print campaign featuring Topicals' iconic Faded Under Eye Patches. This campaign features shots of a model wearing eye patches against a color-lit white backdrop. The main purpose of the campaign is to show that Faded patches can be worn after a long night to erase the effects of the night on the skin. The use of confetti and a wine glass as props will simulate a night out. This campaign will utilize the branding that Topicals currently employs and maintain a vintage, 2000s, edgy theme in the photos. Based on the idea and the overall vibe of the shoot, the tagline will be "Erase the Night". Below are my ad executions and RAW images from the photoshoot.